Jeff Charney

Distinguished Alumni

Jeff Charney is one of the nation’s most heralded, creative CMO’s as well a relevant and disruptive voice in today’s marketing community. As CMO of Progressive Insurance, the nation’s 3rd largest media spender, he and his team developed two of the nation’s top brand icons including the iconic salesclerk (“Flo”), the ‘we all become our parents’ parental-life coach, “Dr. Rick.” Earlier, as CMO at Aflac, he was in charge of the iconic —”Aflac Duck” — currently the nation’s longest running marketing icon. 

A two-time “CMO of the Year,” (from both Ad Age and AdWeek) and winner of more than 100 national/international awards, he left corporate America at the top of his game last year with Progressive to start an “invite only” nationwide game changing marketing collective called MKHSTRY. As founder and CEO, Jeff and MKHSTRY follow a scarcity business model working only with the bravest founders, brands, and individuals to disrupt existing business models to indeed –Make History—similar to that of code cracking companies like, Uber, OpenAI, Spotify, Tesla, Airbnb, etc. 

Before Progressive and Aflac, he was CMO multi-media retailer, QVC, CMO at Homestore.com, parent company of Realtor.com and other real estate aggregators. At all of his companies, Jeff was a pioneer in developing large, in-house creative agencies and media buying firms before it was trendy to do so. For much more about Jeff’s breakthrough marketing, go to https://www.jeffcharney.com/.

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